CAESARSTONE USA
CAESARSTONE USA
SEO
Website optimization
Technical SEO Audit
Keywords research
Caesarstone knows the secret of using natural raw quartz minerals to craft the most durable and safe countertops. We’ve been at the helm of surface innovation since 1987, driven by our design passion and cutting-edge technological power. Specializing in countertops for homes worldwide, our commitment is to guide and assist you on your journey of creativity.
Problem statement
As an eCommerce website, cpoutlets.com’s primary goal is to drive qualified traffic that increments sales revenue. Considering the mobile traffic trend and Google fully migrating into a mobile-first index, website performance optimization was a priority. In addition, keyword research focused on user purchase intent has been carefully implemented, resulting in a considerable increase in eCommerce revenue.
Results
Caesarstone received visits from 4,290 users in just one month after publishing the new website. Almost 80% of the traffic came from “Organic” sources or search engines such as Google.
Our approach
Technical optimizations were performed to speed up Ceaserstone.com and to enhance the mobile user experience. Individual pages were optimized, focusing on essential search terms that positioned the company in front of a qualified audience.
Content recommendations were provided that gave Caesarstone Visibility in important and relevant searches for its products.
Content recommendations were provided that gave Caesarstone Visibility in important and relevant searches for its products.
SEO technical consultancy was provided to improve international presence and UX web design advice to improve the user experience.
Goal
immediate visibility on the web, qualified website traffic & leads
Achievement
Visibility was attained by ranking on the first page of Google search results for the following keywords.
Many dynamic “Rich Results” results were obtained that gave Caesarstone prime Visibility on Google Search Results pages and voice-activated devices.
Technical optimizations were performed to speed up Ceaserstone.com and to enhance the mobile user experience. Individual pages were optimized, focusing on essential search terms that positioned the company in front of a qualified audience. Content recommendations were provided that gave Caesarstone Visibility in important and relevant searches for its products. Finally, SEO technical consultancy was provided to improve international presence and UX web design advice to improve the user experience.
Keywords Ranking
|
keyboard |
Current Position |
Position Gains |
|---|---|---|
|
countertop overlay products |
1 |
1 |
|
quartz products |
1 |
4 |
|
new quartz countertops |
1 |
1 |
|
quartz countertops colors |
3 |
1 |
|
quartz countertops colors |
3 |
1 |
|
quartz countertop colors |
3 |
5 |
|
quartz manufacturers |
3 |
2 |
|
quartz countertop |
4 |
1 |
|
manufacturers |
4 |
5 |
|
quartz countertops |
4 |
1 |
|
countertop resurfacing |
4 |
2 |
|
quartz countertop companies |
5 |
3 |
|
kitchen visualiser |
5 |
1 |
|
engineered quartz |
5 |
10 |
|
kitchen remodel visualizer |
5 |
2 |
|
quartz for countertops |
5 |
2 |
Many dynamic "Rich Results" results were obtained that gave Caesarstone prime Visibility on Google Search Results pages and voice-activated devices.
